British bike clothing brand Vulpine has launched what it’s calling Vulpine 2.0 – a new website and new collection.
The key new product in the collection isn’t an item of clothing at all, it’s Vulpine’s first bag.
“The Commuter Laptop Backpack [is] a sturdy but stylish urban rucksack with a water-resistant Cordura outer,” says Vulpine.
That embossed clasp is Italian gunmetal and there are no dangling straps, Vulpine keeping the bag clean and simple. The reflective areas aren’t obvious in daylight but they will show up at night.
What do you reckon? We think it looks pretty cool, although we’ve only seen the photos, the same as you. There is a sample on the way to road.cc HQ for review, though.
The Backpack is priced £149.
“The new season range features a new colour palette of petrol, iris and yellow in Vulpine classics such as the Harrington Rain Jacket and pure merino wool Alpine Jersey,” according to Vulpine.
As usual with Vulpine, the women’s range shares equal billing with the men’s.
“It boasts beautiful responsive imagery, a reactive menu and checkout, plus the ability to slide through degrees of waterproofing and temperature range to find the ideal garment,” says Vulpine, although we’ve not seen it for ourselves.
“A bank of hundreds of blogs from across the cycling world - and Nick’s entrepreneurial rants - is being rebuilt onto the new site too.”
The Nick in question is Nick Hussey, Vulpine founder.
Head over to the new site and you’ll also be able to see a cool little film that introduces the new products.
“I want to make cycling a less intimidating place, more rich and diverse,” says Nick. “We don’t want to just make clothes, we want get across the wonder and freedom of riding. I hope that creativity helps get that across, and that the film inspires existing and new riders to explore cycling further.”
Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.