In a bid to tackle pollution in the UK and as Brits get on their bikes for the summer, Deliveroo have partnered with Cambridge Mask Company to provide thousands of free air quality masks to their riders and also to the general public.
An advanced particulate filter in the masks removes harmful particulates such as PM2.5, which is around 1/50th the width of a human hair, and can go deep into the lungs and enter the bloodstream. Dust, exhaust fumes and pollen are common challenges for riders, which will also be blocked by these masks.
They will be handed out over the summer in London, Manchester, Birmingham and Glasgow – the areas of the UK with the highest pollution.
Christopher Dobbing, the founder and CEO of Cambridge Mask Co said: “98 out of every 100,000 deaths are a result of polluted air so we are incredibly excited to be part of a new custom-branded mask being distributed with Deliveroo.
“Research by Imperial University shows that air pollution will be costing the UK up to £5.3bn by 2035, so Deliveroo helping to protect people from pollution is great to see. Hopefully other companies will follow suit.”
Emma Simmonds, Director of Policy for Deliveroo, said: “Deliveroo riders are at the heart of everything we do and we want to support them however we can. Riders are out in the community and on the roads every day bringing people their favorite meals. We know our riders love riding but that also means, just like other cyclists, they face the challenge of poor air quality in some parts of the UK.
“We are deli
ghted to be supporting another exciting British start-up. Cambridge Mask Company have come up with an innovative solution to tackling this problem and we think everyone, especially our riders, should be able try out these masks. Deliveroo is determined to support efforts that make our cities cleaner and safer to ride in.”
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Looks like the King of Thailand is riding a Bianchi Infinito CV disk, at a guess.
Or could be an Oltre XR3. Definitely a bit of celeste on the forks there.
@concorde, He was with a lady (in a matching crop top!). I think it would have been rude to ask. The security detail could have also stepped in.
Glad to hear Froomy is back home were he belongs.
Kenya? (joke)
I once met the king of Thailand in a German cafe after a days skiing, he stripped off to a crop top then as well.
Did you dance?
IMG_1710.JPG
Intrigued to read in the title that Froome was moving to Morocco. Bit disappointed to find it is a typo...
Intrigued to read in the title that Froome was moving to Morocco. Bit disappointed to find it is a typo...
Deffo not Froomedog.. (too early?)
If there was one guy in the pro peloton I would go to for advice about crashing, it'd definitely be Geraint Thomas.
Or Mark Cavendish!
I was out watching the 2015 TdF and G (and others) crashed on the corner we were spectating on. Then Sky's team car nearly caused a further pile-up trying to sort him out.
First rule of Crash Club is don't talk about Crash Club.