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news
London Cycle Hire Scheme Bikes On Docking Station (copyright Simon MacMichael).jpgBarclays Cycle Hire Scheme wins European sponsorship award
The Barclays Cycle Hire Scheme in London has won a European award for the bank that sponsors it.
Barclays’ success at the European Sponsorship Awards, held in Amsterdam last week, came in the Business to Community category.
In their citation, judges from awards organisers the European Sponsorship Association said: “The simplicity and effectiveness of the Barclays Cycle Hire campaign made it the deserving winner.
“Its impact on the community was tremendous; it met a range of business objectives and was also credited for its longer term plans.”
It’s the 15th award that to have been won since July 2011 in the transport, marketing and sponsorship sectors by the Barclays Cycle Hire Scheme and Barclays Cycle Superhighways.
The latter initiative, however, has of course come under the spotlight in recent weeks following the deaths of two cyclists at the Bow Roundabout, where Cycle Superhighway 7 finishes.
As a result, Mayor Boris Johnson has ordered a review of all junctions on the flagship routes.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
Latest Comments
- john_smith 2 hours 38 min ago
Straight into the sun is perhaps an exaggeration, but at that time it would be about ESE, and there are bits of the road which head roughly SSE, so...
- john_smith 2 hours 47 min ago
7 October was just a bit of harmless fun until the "msm" ramped it up.
- hawkinspeter 2 hours 47 min ago
It's not censored if you just pirate it
- stonojnr 3 hours 52 min ago
an example of Kesgraves "best cycling infrastructure in the country" https://maps.app.goo.gl/GsCMbzDUTPdq59qS9
- ktache 3 hours 55 min ago
They are not going full gas at every point. They would destroy themselves. And tactics, they save themselves for when effort is really needed....
- wookey 4 hours 24 sec ago
It turns out that that is national police policy. We found out from this process that there is national 'secured by design' policy which causes...
- mtbtomo 4 hours 39 min ago
Been available for quite a while, full GRX mechanical 12 speed. Probably around the same time as 105 mechanical 12 speed if I were to guess.
- TheBillder 4 hours 45 min ago
Less harmful citrus degreaser is easy to find at £8 or less for 5 litres. Works ok for me, even diluted up to 4:1. Both paraffin and white spirit...
- Veganpotter 4 hours 51 min ago
Nope, it's to keep your straps down and quieter. Plus most sunglasses are polycarbonate and aren't going to shatter like glass anyway
- Steve K 5 hours 22 min ago
And, more seriously, where's the coverage of the closure of the cycle lane which forces you to cycle on the Totton bypass.
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2 comments
That's more 'not as good as it could be for communities', not 'bad for communities', I'd say. Certainly the scaled down network that focuses on routes into the city is a missed opportunity in terms of more localised cycling uptake. but 'bad for communities'? worse than not having it?
Not everyone agrees on the community benefits of the Barclays hire scheme:
http://thisbigcity.net/london-bicycle-network-good-commuters-bad-communi...
Its also worth reading the other articles on urban bicycle networks on this site.