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L39ION of LA teams up with Zwift for ‘disruptive’ new volcano inspired kit

The team say they like the idea that volcanoes are 'unstoppable' and the creators of new worlds ...

The L39ION of LA cycling team  have unveiled their 'disruptive' 2021 team kit from their California training camp.

Team manager and multiple US National Champion, Justin Williams explained that the design was partly inspired by one of Zwift's most iconic features - volcanoes. 

The kit is the result of a design collaboration between the LA based team, Zwift and Rapha.


Speaking at the launch, Williams, said: "“Working in partnership with Zwift and Rapha was an incredibly rewarding experience creatively.

"We wanted to find a way to connect the team’s mission with the playfulness of Zwift.

"The inspiration for the design came from one of Watopia’s most distinctive features - the Volcano.

"Volcanoes are disruptive forces, they are unstoppable, but ultimately they are the creators of new worlds.

"This felt like the perfect way to tell the story of our partnership
- two disruptive brands born in LA on a mission to make the world a better and more inclusive place.”



For 2021, L39ION of LA has moved up to UCI Continental level and has also set up a women’s racing team.

The team is focussed on increasing diversity and inclusion within cycling and has more black riders in their roster than were present in all three of the 2020 Grand Tours put together.

It was founded in 2019 by Justin and his brother Cory Williams with the goal of increasing diversity and inclusion in cycling.

The '39' in the name represents 39th Street in Los Angeles, where the brothers grew up.

The team kit will be available to purchase here from Rapha.


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Secret_squirrel | 2 years ago

I like the white version better with the bear critter on it.  It also appears from the pic that there might be a version without the nod to the Stars and Stripes on the sleeve.  Cant see a Rapha logo anywhere either.

Shocking team sock discipline in that picture though.

Zebulebu replied to Secret_squirrel | 2 years ago

I think the white one with the bear on it is probably a California state champion jersey (it's the state flag of California, and I'm guessing they have jerseys for state champs like other countries have for nationals)

zero_trooper replied to Secret_squirrel | 2 years ago

'…the bear critter.…'

Welcome to California Mr Squirrel!

half_wheel79 | 2 years ago

Quite like the kit but in what way is it disruptive ? More marketing bo***cks....

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