The L39ION of LA cycling team have unveiled their 'disruptive' 2021 team kit from their California training camp.
Team manager and multiple US National Champion, Justin Williams explained that the design was partly inspired by one of Zwift's most iconic features - volcanoes.
The kit is the result of a design collaboration between the LA based team, Zwift and Rapha.
Speaking at the launch, Williams, said: "“Working in partnership with Zwift and Rapha was an incredibly rewarding experience creatively.
"We wanted to find a way to connect the team’s mission with the playfulness of Zwift.
"The inspiration for the design came from one of Watopia’s most distinctive features - the Volcano.
"Volcanoes are disruptive forces, they are unstoppable, but ultimately they are the creators of new worlds.
"This felt like the perfect way to tell the story of our partnership
- two disruptive brands born in LA on a mission to make the world a better and more inclusive place.”
For 2021, L39ION of LA has moved up to UCI Continental level and has also set up a women’s racing team.
The team is focussed on increasing diversity and inclusion within cycling and has more black riders in their roster than were present in all three of the 2020 Grand Tours put together.
It was founded in 2019 by Justin and his brother Cory Williams with the goal of increasing diversity and inclusion in cycling.
The '39' in the name represents 39th Street in Los Angeles, where the brothers grew up.
The team kit will be available to purchase here from Rapha.
Just checking start time for Brugge -De Panne and it looks like the window shuts a little early at 8 am UK time. Looks like race starts at 10.30 am...
I suspect this has been on the cards since the early 90s, with rumoured lobbying from teams including March and Footwork.
Aha! *That* is the real reason that being able to accelerate is a "safety feature"! "In the event of fire, break glass (windscreen) and accelerate...
I have enough trouble getting a bicycle up those steep spiral ramps, never mind a car!...
£99.99 on Sportpursuit - if its as good as my old Harrington you'll fare well! https://www.sportpursuit.com/join/B6681B30BEC52A
I've got one, not ridden with it in winter, but the battery life isnt great, I do use the silicon case to protect from water/mud as it gets a...
I'd rather take my bike to Halfords. That's something I thought I'd never say!
Brammeier's response sums up BC.
and then to be asked to comment on it! and yet, here I am
Punch being the operative word.