Who puts out the most power, a top racing cyclist or a rock drummer? In this video, ‘Energy Battle’, energy company Eneco’s ‘Ministry of Sustainability’ aims to find out.
The video’s in Flemish, but it’s pretty obvious what’s going on. Lotto Belisol rider Jurgen Van den Broeck is pitched in a battle of power output against Stéphane Misseghers, drummer of rock band dEUS (the Belgian Elbow, according to Q magazine).
The Ministry of Sustainability series of ads for Eneco features three teenagers - Brecht, Kero and Ine - coming up with crazy plans for sustainable energy solutions. That’s them in the video, demonstrating that teenage TV presenters are annoying even across a language barrier. (And they can get off my lawn too.)
Katrien Denef, PR manager for Eneco Belgium said: "The idea of the "energy battle between cyclist and drummer" was created by our advertising agency Dallas. We thought this was a great idea because it's about cycling, a sustainable sport, which we care about a lot. We organize the race of the Low Countries, the Eneco Tour.
“We chose Jurgen Van den Broeck because he's thought to be the next yellow jersey of Belgium. He's a top rider who's also a nice person. We put him next to dEUS drummer Stéphane Misseghers to see who produces the most energy in thirty seconds.”
Who wins? You’ll have to watch the video.
John has been writing about bikes and cycling for over 30 years since discovering that people were mug enough to pay him for it rather than expecting him to do an honest day's work.
He was heavily involved in the mountain bike boom of the late 1980s as a racer, team manager and race promoter, and that led to writing for Mountain Biking UK magazine shortly after its inception. He got the gig by phoning up the editor and telling him the magazine was rubbish and he could do better. Rather than telling him to get lost, MBUK editor Tym Manley called John’s bluff and the rest is history.
Since then he has worked on MTB Pro magazine and was editor of Maximum Mountain Bike and Australian Mountain Bike magazines, before switching to the web in 2000 to work for CyclingNews.com. Along with road.cc founder Tony Farrelly, John was on the launch team for BikeRadar.com and subsequently became editor in chief of Future Publishing’s group of cycling magazines and websites, including Cycling Plus, MBUK, What Mountain Bike and Procycling.
John has also written for Cyclist magazine, edited the BikeMagic website and was founding editor of TotalWomensCycling.com before handing over to someone far more representative of the site's main audience.
He joined road.cc in 2013. He lives in Cambridge where the lack of hills is more than made up for by the headwinds.