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news
Bradley Wiggins at start of Tour de Yorkshire 2015Bradley Wiggins fans paying up to £300 for Hour attempt tickets warned they won't get in
Fans desperate to watch Sir Bradley Wiggins attempt to break the UCI Hour record in London next month are being warned not to buy tickets from unofficial sources – and risk being refused entry to the velodrome at Lee Valley VeloPark if they cannot prove they were the original purchaser.
As we reported last week, tickets have been changing hands on websites such as eBay-owned StubHub for as much as £300, with 11 places for the sold-out event on Sunday 7 June currently on sale through that site.
But Sky Tickets, which handled the original sale, has now written to purchasers to tell them to bring identification and proof of purchase to the event, where Wiggins will aim to beat the 52.937km set by Movistar’s Alex Dowsett earlier this month. The email reads:
Congratulations on securing tickets to see Bradley Wiggins take on the UCI Hour Record! The event sold out in record time and we hope you're looking forward to a fantastic experience.
Please remember to bring your order confirmation email and a form of ID to the event. All tickets will be checked at the venue and proof of purchase will be required for entry. Any tickets sold on secondary ticketing websites will be confiscated.
Sky Tickets adds that anyone with questions should contact their customer service team.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
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Add new comment
13 comments
Perhaps the tickets with no name were fakes?
Or maybe corporate tickets...
So will it be a Sky Sports (i.e. paid for) broadcast only? Or is it going to be on Eurosport (or even BBC)?
Sky tickets?
Thats a thing now?
May begin to explain why they were so expensive in the first place.
"Believe in better (profit margins)"
Nope, it's what's known as a 'white label', a company's branding on a ticket agency's system.
Yeah, clamp the fdown!
Who cares!
those that have paid £300 perhaps ???? any hoo, it'll be on the telly so that's
me sorted
Don't really need a ticket, if they need you to bring proof of purchase and ID.
Hmmm, If I had bought a ticket for £300 off eBay and read that essentially my ticket was not valid and I'd wasted all that money I would be mighty p*ssed off. I wonder if the original terms and conditions made having ID and original proof of purchase a condition of entry - and if not, are they able to retrospectively apply it?
I think they should have made it loud and clear that the tickets couldn't be sold on, but if they do state in the Ts & Cs that they are non transferable, then they are well within their rights to enforce it.
But the tickets do not have your name on them!
Sound like they messed up initially, are panicking because of the demand and are backtracking...
Anyone wanna buy a spare ticket?
They didn't mess up. The original article about tickets selling for up to £300 was incorrect in stating that the tickets did not have the purchaser's name on them; they do. I know 'cos I've got two and they are not for sale.
I read the headline and thought Wiggo was now claiming he was going to get a ticket he'll be going so fast