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Team Wiggins release Hour infographic - but Sky not impressed at "blatant rip-off"

WorldTour team's digital manager points out similarities to Sky's own data presentation...

With a fortnight to go until Sir Bradley Wiggins attempts the UCI Hour record at the Lee Valley VeloPark in London, Team Wiggins has released an infographic charting the history of one of the hardest feats in cycling. But Team Sky, which Wiggins rode for until last month, aren’t happy about it, pointing out how similar it is to their own infographics.

With Team Wiggins sharing many of the same sponsors as the WorldTour outfit – Pinarello, Rapha, Jaguar, and Sky itself – some might assume that they were the work of the same designer, and that the Hour record infographic was meant to be similar in style to earlier Team Sky ones.

Not so, says Nick Howes, digital manager at Team Sky, who described it as a “blatant rip-off” when he tweeted the two infographics side by side earlier today.

Here they are so you can judge for yourself.

Granted, there are only so many ways you can present this type of information, but Howes does seem to have a point. Both have a dark background, with text in colours mainly based on the respective teams’ kit, plus a splash of pink and the Italian tricolore flag for Sky.

Both use a similar font and style of graphics, and the positioning of the title at bottom right and team logo, bottom right, is identical.

Scott O’Raw of Velocast was among those who were surprised at Howes’ tweet, with the Team Sky staff member explaining his opinion to him.

Not everyone had a problem with it, however.

The Hour record is currently 52.937km and is held by Alex Dowsett of Movistar, who set it at the start of this month in Manchester.

Wiggins’ attempt on it takes place on Sunday 7 June and will be broadcast live by Sky Sports from 6pm-8pm – including free on its YouTube channel – with the ride itself starting at 6.30pm.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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41 comments

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BikeBud | 9 years ago
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A simple case of someone feeling more important than they are, and feeling what they do is more important than it is.

I imagine the balance may have been restored now!

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hardyt | 9 years ago
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Whats allllll this about  40

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sidesaddle | 9 years ago
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postscript: He's deleted the tweet.

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ct | 9 years ago
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I would have sent them both back...

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Breathe Balance... | 9 years ago
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It's different only slightly similar layout, by team Sky complaining it got more attention

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ColT | 9 years ago
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Diddums

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kitkat | 9 years ago
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This is the same Sky that won a court case against Microsoft because it has/had a product called Skype and Sky Drive.

The presumption is that anything to do with the word Sky is now for sole use by Rupert Murdoch

...so is it any wonder they'd get in a flap over an infograph about cycling.

See you in court Wiggins!

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timothy | 9 years ago
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there are time that not giving a penny to Sky seems to have been the right choice. Does Sky have their name on Team Wiggins kit?

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Ian Allardyce | 9 years ago
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infographics are infographics. they are all over the place. what's the problem.

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Phil H | 9 years ago
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Who cares. How does this 'hurt' Sky? Man up  24

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Woldsman | 9 years ago
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And in other news - Team Wiggins bikes spotted with two wheels and one of them chain things, too.

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BikeBud | 9 years ago
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It is an infographic.
They all look the same.
I know they don't - What I really mean by that is that no-one gives a toss except the people who produce them.

Family filter on Nick's Sky broadband in future I think.

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Bmcg74 | 9 years ago
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If this is all that team sky have to worry about in the grand scheme of things, they need to grow up. So childish. " Bradley's copied my drawing!!" FFS!!!

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cranium87 | 9 years ago
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The Guide in the Saturday edition of the Guardian has been using these types of infographics for years. Who's ripping off who?

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Paul J | 9 years ago
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Uh, this style of infographic has been going round for ages. Team Sky are riffing on what has gone before as much as Wiggins.

Sky doth protest too much, methinks.

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lazyusername | 9 years ago
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Umm, I don't really care...

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JohnnyO | 9 years ago
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Is the fact that the average speed for the current record was 52.9km/hr actually a separate piece of information to the statement that the record is 52.9km, ridden in one hour?

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belgravedave | 9 years ago
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I prefer the Wiggins one.

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HarryTrauts | 9 years ago
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It's not the first time Wiggins has has done something like this. Sky had a cycling team long before he did and they used to wear lycra and he's doing that now too.

Sky, get over it.

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Kadinkski | 9 years ago
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The brief given to the wiggo designer would have been something like "here, we like this sky one - let's do something similar but you know, use our branding, colours etc. instead"

It was obviously a rush job, because quite frankly, the wiggo design is kak - unbalanced, unresolved, poorly spaced, direct rip-off of the original, and not thought through enough. Looks like the work of a student designer, whereas the sky one is well-conceived and looks professional.

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farrell replied to Kadinkski | 9 years ago
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Kadinkski wrote:
earth wrote:

The Team Sky one looks similar to this McDonnalds infographic:

http://www.developmentcrossing.com/profiles/blogs/mcdonald-s-global-sust...

No, it really doesn't.

earth wrote:

And this Octopus Day infographic is a dead-ringer

http://www.dailyinfographic.com/world-octopus-day-infographic

No, its really not.

Kadinkski wrote:

The brief given to the wiggo designer would have been something like "here, we like this sky one - let's do something similar but you know, use our branding, colours etc. instead"

It was obviously a rush job, because quite frankly, the wiggo design is kak - unbalanced, unresolved, poorly spaced, direct rip-off of the original, and not thought through enough. Looks like the work of a student designer, whereas the sky one is well-conceived and looks professional.

Hi Nick!  103

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Iamnot Wiggins replied to farrell | 9 years ago
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farrell wrote:
Kadinkski wrote:
earth wrote:

The Team Sky one looks similar to this McDonnalds infographic:

http://www.developmentcrossing.com/profiles/blogs/mcdonald-s-global-sust...

No, it really doesn't.

earth wrote:

And this Octopus Day infographic is a dead-ringer

http://www.dailyinfographic.com/world-octopus-day-infographic

No, its really not.

Kadinkski wrote:

The brief given to the wiggo designer would have been something like "here, we like this sky one - let's do something similar but you know, use our branding, colours etc. instead"

It was obviously a rush job, because quite frankly, the wiggo design is kak - unbalanced, unresolved, poorly spaced, direct rip-off of the original, and not thought through enough. Looks like the work of a student designer, whereas the sky one is well-conceived and looks professional.

Hi Nick!  103

Hahaha!

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earth | 9 years ago
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The Team Sky one looks similar to this McDonnalds infographic:

http://www.developmentcrossing.com/profiles/blogs/mcdonald-s-global-sust...

Question is did Team Sky copy McDonalds?

And this Octopus Day infographic is a dead-ringer

http://www.dailyinfographic.com/world-octopus-day-infographic

But neither of them come close to I Love My Phone infographic

http://www.intel.co.uk/content/www/uk/en/smartphones/i-heart-my-phone-in...

Someone call the legal eagles!!!

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Kadinkski replied to earth | 9 years ago
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earth wrote:

The Team Sky one looks similar to this McDonnalds infographic:

http://www.developmentcrossing.com/profiles/blogs/mcdonald-s-global-sust...

No, it really doesn't.

earth wrote:

And this Octopus Day infographic is a dead-ringer

http://www.dailyinfographic.com/world-octopus-day-infographic

No, its really not.

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JulesW replied to Kadinkski | 9 years ago
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They are quite similar actually.

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BSausage | 9 years ago
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The guy needs to get a life.. as if he invented the infographic!

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Pub bike | 9 years ago
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Wiggins’ looks better.

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YorkshireMike | 9 years ago
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Speaking as a content marketer, all infographics follow the same formula, otherwise you're doing it wrong. If you're not using your corporate branding/colours etc, it looks unprofessional. There are only so many ways to present this kind of information!

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WJG | 9 years ago
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So much infographic out there, so little time to waste arguing.

Moot point.

https://www.google.co.uk/search?q=infographic&espv=2&biw=1183&bih=771&so...

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Al__S | 9 years ago
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Quite a different layout- on the sky one, a lot of the horizontal and vertical lines line up, on the WIGGINS one they, well, don't.

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