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Find Me Fridays see Oxford cyclists go off on treasure hunt with a difference

iPod up for grabs this week in initiative designed to get people on their bikes at Friday lunchtimes

This Friday will see cyclists in Oxford take to their bikes in hunt of hidden goodies including an Apple iPod as part of a bicycle-based treasure hunt called Find Me Friday.

Devised by Oxford Cycle Workshop, the game is designed to motivate people to get out and about on their bikes at lunchtime and has been devised by Oxford Cycle Workshop, who trialled it during the recent Oxford Cycle Challenge which attracted 1,000 participants, in partnership with keen cyclist Stuart Millar from the company ByBox, which makes the metal lockers that conceal the ‘treasure.’

The format of the game is simple – at 12.30 on Friday lunchtime, a tweet will be sent from the Challenge Oxford Twitter feed that will give the location of a tombola of locker door codes. Cyclists need to find the tombola and pick a code, then pedal across to the electronic locker where they find out which one their code opens and what is hidden inside – everyone’s a winner, even if it’s just a humble (but useful) puncture repair kit they walk away with, for example, rather than an iPod.

This Friday’s event is the third to be held in an aim to get cyclists out of their workplaces at lunchtime ahead of the weekend, and the first attracted no fewer than 40 particpants.

Entry is open to everyone – all you need is a bike and the ability to look out for that tweet at 12.30, oh and obviously you’ll need to be in Oxford too. Happy hunting!

Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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