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CycloShield bike safety device comes to Kickstarter

Bath start-up says it will record bad driving, find safer routes and notify emergency services in event of crash

A company based in Bath will this week launch a Kickstarter campaign that aims to raise £500,000 to bring to market a “passive safety” device called CycloShield aimed at reducing the danger to people riding bikes on the road.

The team behind the start-up business, which attaches to a bike’s seatpost, say it has three key features aimed at improving the safety of cyclists – “threat detection, offenders recording and SOS.”

They claim it can “detect the approach or threat of another vehicle and perform actions about it,” as well as notifying users of roads where there is an increased risk of being involved in a collision.

A camera within the device captures footage of vehicles, enabling incidents such as close passes to be recorded.

In the event of a crash, the device can notify an “In Case of Emergency” (ICE) contact as well as alerting the emergency services with the rider’s GPS location with the aim of reducing emercency response time.

It comes with integrated Bluetooth and Wi-Fi, and is claimed to be “compatible with the majority of activity monitors and mobile applications on the market.”

As with any Kickstarter project, a variety of rewards are on offer depending on the size of the pledge, but to be eligible for one that includes the CycloShield device itself requires a minimum investment of £299 for the Super Early Bird package.

The Kickstarter campaign can be previewed here.

Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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