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See.Sense raises more than twice its latest £30,000 Kickstarter goal - in three days (+ video)

Award-winning Northern Irish brand says new ACE lights will be "more intelligent" but at cheaper price point...

Northern Ireland-based intelligent bike light brand See.Sense has taken just three days to more than double the £30,000 it had set on Kickstarter for its forthcoming Ace rear light.

By Sunday evening, three days after the crowdfunding drive went live, the brand had received pledges totalling around £66,000 from nearly 1,600 backers.

According to BikeBiz, the original target was reached within just four hours of it going live on Thursday.

The latest light is said to be “more intelligent” than the company’s existing lights – but will come to market at a lower price point.

As with its predecessors, the lights adjust their intensity to the conditions, aimed at improving visibility at key points in a cyclist’s journey such as at junctions.

The lights will also be accompanied by a new smartphone app as well as having ANT+ technology, meaning they are compatible with certain Garmin devices.

See..Sense ACE.jpg

Full information about the ACE lights can be found on the Kickstarter page.

When the business, founded by Philip and Irene McAleese, launched its original crowdfunding drive in 2013, it raised £33,826 against a target of £12,000.

Last year, the award-winning company sought to raise £500,000 in investment through Crowdcube, closing its campaign after £711,000 had been raised.

In August we reported how See.Sense was collaborating with Belfast City Council to collect data through sensors deployed on public hire bikes to track trips and improve the safety of riders.

> Sensors deployed on Belfast public hire bikes to track journeys and improve safety of riders

Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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