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Just in: Identiti Persona + fixed skills video

Urban freestyler that's cut from strong cloth.....

Just arrived at towers is this vision in orange, the Identiti Persona. Identiti are better known for the 4X and jump bikes that they make for our dirt hungry cousins, but the Persona is a full-on urban fixer with a freestyle bent and some neat touches.

The Persona is a little longer than a track geometry bike, and a gently sloping top tube gives a bit of extra standover height too. It's constructed from a mix of double butted and plain gauge TAF Cromoly steel and looks like it's built to last. The beefy chainstays and gusseted head tube suggest that if you want to hop more than a kerb you're unlikely to bend it, and Identiti-sponsored rider Chris Delia has certainly been giving it the beans on his pretty-much-stock bike, as you can see from this vid:

One particularly neat bit of engineering on the Persona is the dropouts, which use a taperlock system to stop the pull from the chain loosening the transmission. Basically the dropouts have a 1.5° taper from front to rear, and they're mated with a tapered washer to keep the axle straight. Once you tighten everything up the taper prevents the wheel from slipping forward, doing away with the need for chain tugs. It's a simple and elegant system.

Our test bike has come kitted out with Halo Aerotrack wheels running the ever dependable Twin Rail Courier tyres, and most of the other kit is from Gusset, including a very slick one piece bar and stem combo with an internal clamp. The frame comes bare with a sticker kit for you to decorate as you wish; as you can see, test pilot TR has gone for the 'put all the stickers as near to the front as possible' look.

The Persona retails for a full bike in this spec at £549, or you can get a frame for £249. Check back soon for a full review.

Dave is a founding father of, having previously worked on Cycling Plus and What Mountain Bike magazines back in the day. He also writes about e-bikes for our sister publication ebiketips. He's won three mountain bike bog snorkelling World Championships, and races at the back of the third cats.

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