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Lambeth commission spells success for Cyclehoop

Bike stands pick out borough's names on boundaries with Southwark and Wandsworth...

The business that developed the innovative Cyclehoop, which turns existing pieces of street furniture into bicycle parking facilities, has designed an attention-grabbing set of bike stands for Lambeth Council that spell out the borough’s names, with each stand incorporating a different letter within its design.

Two sets of the bespoke racks have been installed in the borough, one on Waterloo Road by the boundary with Southwark, the other on Wandsworth Road where Lambeth meets the London Borough of Wandsworth.

Cyclehoop says that “a subtle Lambeth welcome is slowly revealed as you approach the bike racks at a certain angle which is a refreshing improvement to the former ‘Welcome to Lambeth’ signs installed last summer.”

The inspiration behind the design came from an earlier project carried out in New York City by Cyclehoop’s managing director, Anthony Lau, who explains: “Two years ago there was an international cycle parking design competition organised by New York City where we were winners with our indoor storage solutions.

“We also submitted a design for an outdoor bicycle design that spelt N Y C. Following the competition, Lambeth Council, one of the first councils in London to
use our Cyclehoop bicycle racks, approached us to design a version for the borough.”

Simon joined as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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