Team Madison Genesis rider Ian Bibby piloted the new Genesis Volare to victory at the IG London Nocturne at the London Bike Show earlier today, proving that a steel bike can still cut it against carbon. We showed you a prototype the other day but this is the version that Team Madison Genesis were showing when the team was launched to the public at Excel.
Designer Dom Thomas gave us details in that article (link above), but we’ve also spoken to Chris Snook about the bike. Chris is in the unusual position of working for Madison, who own the Genesis brand, and riding for the team, so he has been following the development of the bike from the initial concept right through to the finished product.
road.cc Can you tell us about the material used for the Genesis Volare?
Chris Snook The team race bikes will be made from Reynolds 953 which has an extremely high strength-to-weight ratio. We will be using the widest tubes available for the down tube to gain maximum stiffness. Using a wider tube also makes for a lighter tube. This is because the increased diameter means that you can get away with using a smaller wall thickness (0.4mm in places).
The training bikes will use Reynolds 931. The bikes will share identical geometry, but the tube profiles will be slightly different.
Was the tubeset developed especially for this bike?
We are using a custom tubeset specifically made for Genesis and this race project. We are taking steel to the limits of its capabilities. The tubesets have to be formed by Reynolds in Birmingham as they are the only people who are able to swage – make narrower – and ovalise the tubes that we require, due to the oversize tubing we are using.
The top tubes are swaged at each end and also ovalised. This allows us to use an oversize tube and to maximise the weld areas for increased stiffness. The down tube is also swaged and ovalised to meet the bottom bracket, again maximising tube diameters and weld areas.
We use pencil-thin seat stays to provide stiffness – more swaging as they meet the chainstays. The chainstays themselves are massively oversized, and swage from 24mm at the bottom bracket to 15mm around the dropout. The chainstays are ovalised to allow extra tyre clearance, rather than crimped, to eliminate a potential for fatigue.
Lastly, the seat tube is swaged from 34.9mm at the bottom bracket shell to 31.7mm at the top and then shimmed to allow us to run a 27.2mm post for comfort.
The head tube looks chunky…
It’s an XX44 standard, which is the lightest way to run a fork with an oversized steerer. XX44 itself was originally designed with Reynolds and Genesis. It is a standard that is being used increasingly in the industry. The bottom bracket is BB92. This uses an oversize shell and a press fit bottom bracket. Not only does this increase stiffness and reduce weight, it also provides the all important weld area.
The mechanical bikes will use external cabling, but the Shimano Di2 (electronic shifting) bikes will be fully internally routed, with the battery mounted on the chainstay.
How long has the bike been in development?
The concept has been on the drawing board for at least 18 months. That’s how long it has been since I first heard about the idea.
And it was designed by Genesis’ Dom Thomas?
Yes, it’s designed by Dom. It has been a two way process with him saying, “I want to do this,” and then Reynolds come back and saying whether it was possible, and if not, what could be done instead. Both parties have been pushed by the concept.

Has there been much input from other riders?
Like all Genesis bikes, there is a degree of testing internally. However, the team has allowed us (Genesis) to gain feedback from the riders. I was given a prototype 953 frame to ride last year, and Andy [Tennant] was given a 931 one. We have both been giving feedback on the bike which is being incorporated into the design.
The rest of the riders had bikes at the end of last year, and they have also been giving their input. The frame is still under development, and you may see a few tweaks to geometry over the early part of the season. Prototyping is key to this project, as there is so much that hasn't been done before.
What equipment will the team be using?
We’ll be using Dura-Ace 9000, with a view to moving across to the 9070 [Di2] groupset when that becomes available. We will be riding Shimano wheels and PRO finishing kit.
Being Madison sponsored, we have a number of brands supporting the team – Giro, San Marco, Elite K-Edge, GoPro... We also have external sponsors in Volvo UK and Little Trees.
Just checking start time for Brugge -De Panne and it looks like the window shuts a little early at 8 am UK time. Looks like race starts at 10.30 am...
I suspect this has been on the cards since the early 90s, with rumoured lobbying from teams including March and Footwork.
Aha! *That* is the real reason that being able to accelerate is a "safety feature"! "In the event of fire, break glass (windscreen) and accelerate...
I have enough trouble getting a bicycle up those steep spiral ramps, never mind a car!...
£99.99 on Sportpursuit - if its as good as my old Harrington you'll fare well! https://www.sportpursuit.com/join/B6681B30BEC52A
I've got one, not ridden with it in winter, but the battery life isnt great, I do use the silicon case to protect from water/mud as it gets a...
I'd rather take my bike to Halfords. That's something I thought I'd never say!
Brammeier's response sums up BC.
and then to be asked to comment on it! and yet, here I am
Punch being the operative word.