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Clothing brand Huez* launch £1,600 carbon fibre road bike

Huez* unveils its own-brand bike range with three carbon models starting from £1,600

Clothing brand Huez*, which brought us the £400 Sports Tailored jacket and £185 Softshell Sweat Hood, is branching out and launching its own bike brand. Who saw that coming?

Huez* has collaborated with Max Lelli who brings his experience to a range of three carbon fibre bikes. The first bike the company is launching is this Shimano 105 model costing £1,600. It hasn’t revealed details about the other models yet.

huez road bike 9.jpg

Who is Max Lelli? He’s an ex-professional Italian racing cyclist who competed in 14 editions of the Tour de France. He competed between 1989 and 2004. Look him up on Wikipedia if you want to know more about the man, it makes for interesting reading.

After hanging up his shoes, he turned his attention, and considerable experience, to making road bikes. He launched his first range in 2007 at the Eurobike show in Germany.

Huez* formed a partnership with Max to create its own range of carbon road bikes after riding with him in Tuscany, Italy. The plans for the own-brand bike range includes two bespoke models and this off-the-shelf road bike, which with a Shimano 105 groupset, Vision Team 25 wheels and FSA finishing kit, will cost £1,600.

The frame and fork is constructed from carbon fibre with 3K weave carbon used in key places, with Max Lelli’s signature bladed aero fork. There’s an oversized bottom bracket and the cables are externally routed.

The frame is finished with a pink fade into deep purple, reflecting Huez*’s brand identity, with Max Lelli and Huez*’s logos feature on the bike to remind of the partnership.

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David worked on the tech team from 2012-2020. Previously he was editor of and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes

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Vejnemojnen | 8 years ago

so, chinese frame with cheapest fsa seatpost-bars-stem, fsa omega chainset and gossamer brakes? I do not see why it is so expensive then.. oh it has wheels costing around 180 euros.. haha

GarethWyn | 8 years ago
1 like

Stem needs flipping!

bobbinogs replied to GarethWyn | 8 years ago

GarethWyn wrote:

Stem needs flipping!


haha!  Yepp well spotted.  A fugly bike as well.  Top marks all round.

Iamnot Wiggins | 8 years ago

Main contender for the ugliest bike of the year right there.

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