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Bianchi for Scuderia Ferrari unveiled at Eurobike

We've heard about it, now we've seen it for real... Bianchi unveiled their road bike from the Bianchi for Scuderia Ferarri range in a press conference this morning, and it's looking good...

With all the panache we were expecting from the two Italian giants, the Bianchi for Scuderio Ferrari range got a grand unveiling on day one of Eurobike, with Bianchi's owner and CEO showing the road model and giving brief details about a concept triathlon bike. 

Bianchi Ferarri 1

Bianchi's flamboyant owner Salvatore Grimaldi was at the presentation, and said of the project: "This collaboration marks 20 years since Pantani won the Tour de France, and in developing this bike we used his strategy of 'focus' to succeed with the project. It's without doubt one of the most beautiful products of the year." 

CEO Bob Ippolito said: "If you want to be a winner you've got to surround yourself with winning people, and that's why working with Ferrari was a great fit. No one can match us with this collaboration."

Ferrari bianchi front.JPG

We weren't told what the road bike was called specifically, but 'SF01' is etched onto the top tube. The SF01 as we'll called it will be available in red or black as a main colour, and to be honest I was surprised at the weighting of Ferrari branding vs Bianchi - it's very much Ferrari's colours and logo. The frame incorporates Bianchi's vibration-cancelling Countervail technology for a smoother ride, and has generally skinny tube profiles throughout apart from a beefier downtube with the Scuderia Ferrari logo on. 
 

Bianchi Ferrari 5

The spec on the display bike was pretty much exclusively Italian, equipped with special edition Scuderia Ferrari Fulcrum wheels, Campagnolo Super Record groupset, FSA handlebars and the recently launched Pirelli PZero Velo tyres. 
 

Bianchi Ferrari Triathlon Concept bike

Also on display was a concept for a triathlon bike, that Bianchi claim is receiving a huge amount of R+D from Ferrari engineers, and so far it's looking suitably space-aged. No information was given on potential release dates for any of the bikes, or pricing (which we expect won't be on the cheap side). There will also be MTB, city, kids and e-bikes in the range. 

 

Arriving at road.cc in 2017 via 220 Triathlon Magazine, Jack dipped his toe in most jobs on the site and over at eBikeTips before being named the new editor of road.cc in 2020, much to his surprise. His cycling life began during his students days, when he cobbled together a few hundred quid off the back of a hard winter selling hats (long story) and bought his first road bike - a Trek 1.1 that was quickly relegated to winter steed, before it was sadly pinched a few years later. Creatively replacing it with a Trek 1.2, Jack mostly rides this bike around local cycle paths nowadays, but when he wants to get the racer out and be competitive his preferred events are time trials, sportives, triathlons and pogo sticking - the latter being another long story.  

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5 comments

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srchar | 7 years ago
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I don't understand why anyone would want to ride a "Ferrari" Bianchi bike. Colnago can just about get away with putting a cavallino on some of their frames to indicate technical collaboration, but this appears to be a Specialissima with a different paint job.

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Crampy | 7 years ago
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Guys - please give your photographer a kick up the arse and tell them to do better next time. Those shots are really, really bad.

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Gasman Jim | 7 years ago
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Bianchi's flamboyant owner Salvatore Grimaldi was at the presentation, and said of the project: "This collaboration marks 20 years since Pantani won the Tour de France, and in developing this bike we used his strategy of "focus" jacking his haematocrit up to succeed...

There, fixed that for you.

Avatar
LJS | 7 years ago
0 likes

Sorry to say it but this looks kinda dull.  Even the picture of the bike on a plain white stand.

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Johnnystorm | 7 years ago
3 likes

I'm surprised it's taken them this long. I've seen some awful BSOs with official Ferrari branding (as virtually all bikes from car firms are to be fair).

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