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TECH NEWS

wiggle launches new LifeLine bicycle cleaning products and lubes

New brushes, lubes and cleaning products now available from wiggle

LifeLine is online retailer wiggle’s own accessory range and it has just sent over details of some new bicycle cleaning products and lubes, including the Essential Bike and Chain Cleaning Kit and two new chain lubes. 

It goes without saying that keeping your bicycle clean and the transmission well maintained makes good sense, as it’ll not only prolong the life of the expensive components, but also improve efficiency. wiggle tells us that every product has been developed and tested in the UK.

If you are new to cycling, the LifeLine Essential Bike and Chain Cleaning Kit (£20) is a really good starting point. It includes five brushes specially designed to get into all the tight nooks of the bicycle transmission - two brushes are shaped to help clean the chain, cassette, chainrings and derailleurs, while the other three brushes are for reaching dirt in hard to reach areas of your frame. There’s also a chain cleaning mechanism to effortlessly scrub dirt off the chain without getting your hands dirty.

Yes you can use washing up liquid to clean your bicycle, but you’re better off using a proper bike cleaner. The LifeLine Bike Cleaner (£4) is a 1 litre bottle of specially formulated cleaner with a handy spray nozzle. It has a 100% acid-free formula which is says it safe to use on all painted and plated finishes as well as braking components.

The LifeLine range now includes a choice of lubes, a Wet Lube and Dry Lube with Teflon, both available in 50 and 100ml sizes and costing £2.50 and £3.50 respectively. When prices for bicycle lubes can sometimes seem rather high, LifeLife’s lubes look to represent good value. We’ve got some of the new products coming in for test so we can see if they perform.

The Wet Lube is intended for riding in bad weather, when the roads are covered in rain water and dirt. It’s manufactured from a blend of synthetic oils.

The Dry Lube with Teflon is, as the name suggests, designed for riding in dry weather. The added Teflon is intended to reduce friction for maximum efficiency and is claimed to prevent dirt and grime building up on the chain, by forming a protective film over the chain.

See all the products at www.wiggle.co.uk/lifeline/

David worked on the road.cc tech team from 2012-2020. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes

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9 comments

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notfastenough | 8 years ago
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Muc-off is overpriced, and I've heard many say that on here. So why shouldn't wiggle compete? This is the kind of thing I look to save money on.

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vonhelmet | 8 years ago
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Lube bottles look like rebranded Weldtite?

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nowasps | 8 years ago
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I'm outraged. Appalled.

Shouldn't be allowed.

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MikeOnABike | 8 years ago
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I've just bought the Citrus Degreaser. The Muc Off one was out of stock. It works just as well, you get 1 litre instead of 500ml and you save money. Job done in my book.

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ibr17xvii replied to MikeOnABike | 8 years ago
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MikeOnABike wrote:

I've just bought the Citrus Degreaser. The Muc Off one was out of stock. It works just as well, you get 1 litre instead of 500ml and you save money. Job done in my book.

Surprising the Muc Off was out of stock................

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MikeOnABike replied to ibr17xvii | 8 years ago
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ibr17xvii wrote:
MikeOnABike wrote:

I've just bought the Citrus Degreaser. The Muc Off one was out of stock. It works just as well, you get 1 litre instead of 500ml and you save money. Job done in my book.

Surprising the Muc Off was out of stock................

Not really. It was on special offer. Why do people have to read a conspiracy into even the most trivial of circumstances.

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kev-s | 8 years ago
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packaging is very smart price/budget brand looking etc... which is kinda what there going for

Their lifeline brand does offer good value for money, i bought some of their bar tape the other day and was surprised by the quality for the price

this kinda thing has been going on in supermarkets for the last few years so im not surprised its now featuring more in bike shops

No different to Ribble or Planet x selling their own frames which are just open mold frames with their name on them

More than likely the cleaning kit will be made by one of the big lube companies for Wiggle

Just like Giant make lots of carbon parts/frames for lots of companies in their Taiwan factory

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theendinfrench | 8 years ago
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Yawn, yawn... Title should read 'wiggle management realise they can bypass another supplier and make more money'... and don't get me started on the packaging design.

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ianrobo replied to theendinfrench | 8 years ago
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theendinfrench wrote:

Yawn, yawn... Title should read 'wiggle management realise they can bypass another supplier and make more money'... and don't get me started on the packaging design.

Is that not the competitive world we are in ?

Up to others to compete if Wiggle start to eat into their market share.

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