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news
Danny MacAskill Red Bull Athlete Machine (picture credit Red Bull)Danny MacAskill among stellar cast in cracking Athlete Machine video from Red Bull (+ video)
Scottish trials ace Danny MacAskill and Canadian BMX rider Drew Bezanson are two of the stars of a new video from Red Bull that showcases the talents of a number of its sponsored athletes in various disciplines helping power a Heath Robinson-esque ‘Athlete Machine’ to deliver a single can of its energy drink to snowboarder Pat Moore.
Not since the days of the Milk Tray man has so much effort gone into delivering so little product, and the film is also reminiscent of another iconic TV spot, Honda’s groundbreaking Cog advert.
Also going by the name Red Bull Kluge (“Kluge: a witty, yet inelegant solution that succeeds in performing a particular task”), it’s a terrific video, so sit back and enjoy, and if you want to see how it’s done, the brand has made available a wealth of background information here.
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- stonojnr 2 hours 51 sec ago
exactly, thats my issue, how does knowing the speed, then change the perspective of a close pass ?...
- Dnnnnnn 2 hours 34 min ago
On the subject of value, it's also worth mentioning the discount available through Cycling UK and British Cycling? I also spotted 10% off at...
- NPlus1Bikelights 2 hours 57 min ago
We've saved them multiple times with Kick Starters. Shame. Edit: tense.
- NPlus1Bikelights 3 hours 55 sec ago
Or the congregation reads the news and does not like all the stories about ignored abuse by senior members of the church.
- NPlus1Bikelights 3 hours 2 min ago
Kask remains sexier. And their prices, whilst high, are not as over the top as these.
- rookybiker 3 hours 24 min ago
> Are the ASO, basically saying it didn't happen The authority is the UCI. ASO was only the race organiser.
- Miller 3 hours 56 min ago
I remember this being released and thinking it was definitely the future. I built my own kludgy, much cheaper equivalent in 2013....
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I have a Grand Prix appointment next week anyway, so I may decide to discuss this with them instead of what I'd booked it for...
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Come with me to Brockenhurst, New Forest. It has a train station and a bike shop and in the summer season the area attracts visitors, many of whom...
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7 comments
What the hell was a golfist doing in there?
Aah, a mis-spent youth mixing the stuff with Vodka.
Horrible stuff. Pretty sure it used to be banned in France, which is probably a good sign it's not great for you...
They do know a thing or two about making videos though!
Good but it should have ended with a Pythonesque boot kicking Felix Baumgartner out of that capsule.
Brilliant video, one thing missing, maybe their most globally recognised thing. F1 car.....
Are they are positive things about red bull that come from its consumption?
I gather it gives an adrenalin high - obviously paid for later by a low - but is there anything else thats good about it?
Seems to me thats 'energy' drinks (odd that they dont market themselves by their true names of 'stimulant' drinks) are the 21st Centuries equivalent of cigarettes!
It's an overpriced revolting fizzy syrup, but at least they spend their ill gotten millions on some exciting stunts.
one take?