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Day out at iceBike



Bit quiet at towers today cos we've been out at Madison's inhouse show, iceBike. Madison are the UK biggest distributor of cycling bits 'n' bobs handling major brands like Shimano, Cervelo, Kryptoinite, Profile, Blackburn, Giro, Bell and a load more plus their own bike brands Ridgeback and Genesis and their own clothing and parts brands too.

In fact they've got so many brands and so much interesting things to see that it is a proper show and does actually take a day to go around, in fact the only downer about it is that it is in Milton Keynes - which is a reet bugger to drive to from Bath (I'm writing this in the car on the way back now).

So what good stuff was there to see? Well a very interesting, not to say lovely, early prototype of a flat bar'd titanium Ridgeback Flight another interesting pointer to possible things to come was the bike belonging to the designer of Madison's Genesis bike range, a Genesis Day One with drops instead of a flat bar and a 39-18 instead of the current 46-18 – pics of both to follow in the morning.

Apart from that we learned that Reynolds 953 is the frame material of the future… maybe, and we saw the launch of the new Plowman Craven Madison cycling team, coming soon to a city centre crit near you.

More on all of this and lots more tomorrow.'s founder and first editor, nowadays to be found riding a spreadsheet. Tony's journey in cycling media started in 1997 as production editor and then deputy editor of Total Bike, acting editor of Total Mountain Bike and then seven years as editor of Cycling Plus. He launched his first cycling website - the Cycling Plus Forum at the turn of the century. In 2006 he left C+ to head up the launch team for Bike Radar which he edited until 2008, when he co-launched the multi-award winning - finally handing on the reins in 2021 to Jack Sexty. His favourite ride is his ‘commute’ - which he does most days inc weekends and he’s been cycle-commuting since 1994. His favourite bikes are titanium and have disc brakes, though he'd like to own a carbon bike one day.

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