Handbuilt in the Czech Republic, the Festka Scalatore Mummy pictured is on display in New York nearby Manhattan’s West Side Bike Path Greenway as part of Rubber N’ Road’s initiative to bring smaller innovative, bespoke bike brands to the US city.
Cycling Pop Ups organised by community-based cycling collective Rubber N’ Road during the Covid-19 pandemic connected New Yorkers with independently-owned cycling brands that are responsible for their own manufacturing processes and product development, including the Czech bike brand Festka.
The Prague-based company specialises in the custom production of road bikes, with creative finishes that are truly a delight to gaze at, or take photos of…
Why is this pop up such a big thing for brands like Festka? Well, the majority of bike shops in America are committed to a single mainstream brand, with only 25% of bike shops in the US able to sell bikes from more than one mainstream brand.
According to Rubber N’ Road, one major bike brand used its financial resources and power over the last five years in NYC to eliminate local retailers and opened nearly 10 self-owned and operated stores. Another did not choose to put its own logo on bike shops it now owns, but rather it maintained or created local faces and names for its corporately owned stores.
“This leaves a city like New York, one of the most diverse cities in the world, an extremely cosmopolitan place, with a market that is largely controlled by a duopoly," according to Rubber N’ Road’s co-founder Gil Lavi.
“New York is all about individualism, celebrating differences, and being truly authentic Our cycling community is so rich and amazing. We thought we deserve better.
“We brought into town bikes that no one had seen before: the Festka Scalatore Mummy being one of the notable ones.
“We presented to the market apparel and accessories from brands that offer a level of quality that had not been available here and displayed cutting edge components with an incredible sense of beauty.”
Festka promises that the Scalatore involves no compromise, being super-light and ultra-stiff.
Festka says that partnering with the European Space Agency, the Czech Technical University and CompoTech produced a team whose expertise goes far beyond the needs of bicycle manufacture to create a frame of “nearly new-dimensional qualities”.
With the right setup, the weight of the disc brake bike comes in under 6kg, claims Festka.
The Scalatore is available in Festka’s signature family of design schemes, with patterns including Mummy (picture in NYC), Dots N’ Stripes, Dazzle, Splash and Floyd. The colour combinations are exclusive to 2021.
Prices start at £5,290 for the Core frameset. This basic design scheme reveals the weave pattern of the carbon tubes.
www.festka.com
That'll be why climbers have such bigger quads than TT specialists and sprinters then.
Maybe the council should put up signage to encourage motor traffic through those areas - after alll, that's clearly what the residents want......
Those psychological price-points play their part - over £500, over £1000, I guess part of this is what you deem to be "expensive" or "acceptable",...
Mental
Where did you find that? I've never seen figures below regional level (London being the only UK city which is also classed as a region). I'm not...
I want to say, wow! holy cow ! seriously, it is very interesting to read this. So, I wonder if they are just buying this stuff off the shelf ie...
If the bike owner starts a crowdfund thing to help the security guard cover his costs etc. whilst he will undoubdtedly be off work, I'll contribute...
I ask that you keep it on the down-low, I really dont want my local politicans to find out....thx
Another Driverless car - oh. ...
Actually, having recently bought a cheaper, new helmet to replace a more expensive (but cracked) one, I would say that more expensive is better. ...