Dom Mason is leaving Kinesis UK to set up a new brand called Mason Progressive Cycles.
“The Mason brand will stand for progressive, forward thinking design, grounded in the needs of real riders and using the finest craftsmen, materials and componentry,” said Dom.
Dom has long been a champion of metal frames, and that looks set to continue.
“We’ll launch our new brand with two highly refined, beautifully finished framesets, built using the vast heritage and skill of carefully selected Italian makers,” he says.
“Frame material has been chosen to perfectly match the intended use and a unique carbon fork has been designed from the ground up, as no existing product could meet our requirements. All features are modern and highly functional.
“A carefully detailed bike range will be available to order, based around our framesets and using a specially selected mix of components.”
In his past couple of years at Kinesis, Dom was pushing the capabilities of aluminium alloy, using superplastic forming (a Kinesis International patent) to come up with the 1,200g Racelight Aithein frame.
He also designed the titanium Tripster ATR all-rounder that impressed us massively when we reviewed it here on road.cc last month.
“Leaving a stable, well paid job running one of the best bike brands in the UK for a growing distributor may look crazy from the outside, it’s also pretty painful to leave the brand that I have worked on for so long, worried over every detail and have so many plans for,” said Dom. “But, I wonder what is worse, taking the chance to follow your dream or burying it and looking back in 30 years and thinking ‘what if?’”
“Now is the time to see if the dream can translate into reality.”
Details about Dom’s new project are scarce right now but if you want to find out about developments as they happen, head over to the Mason Progressive Cycles website and get your name on the mailing list.
Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. We send him off around the world to get all the news from launches and shows too. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.