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Hop On, Canada (picture credit Cycling Canada)Video: Behind the scenes at Cycling Canada's striking riderless bikes promo film
Earlier this month, we covered Cycling Canada's promotional film that encouraged people to get on bikes by showing bicycles pedalling along the road, apparently with no human input. Now, a behind the scenes video shows how they did it.
The short film, directed by Mark Zibert, runs the gamut of cycling, from road racing to mountain biking, track and BMX, plus a handcycle.
There’s an eerie poignancy about it – it’s strange to see a crash, for example, where there are no riders involved, and riderless footage including trackstanding at a velodrome and bikes jumping out of a BMX starting ramp is also striking.
Launched earlier this month, the ‘Hop On, Canada,’ campaign has been developed by Innocean Worldwide Canada Inc.
Since featuring the clip in our video round-up earlier this month, we''ve been wondering how it was done, and now Innoceanhave produced a video showing the background.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
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4 comments
Yeah, really interesting, thanks.
Couldn't give a monkeys whether it is an "ad for the agency" or not... it's still brilliant
aahh no, the original 'ad' is an ad for the agency - as all ads are.
Personally I found it fascinating to learn how they did it. Perhaps my glass is half-full...
It's an advert for the agency.