- News
- Reviews
- Bikes
- Accessories
- Accessories - misc
- Computer mounts
- Bags
- Bar ends
- Bike bags & cases
- Bottle cages
- Bottles
- Cameras
- Car racks
- Child seats
- Computers
- Glasses
- GPS units
- Helmets
- Lights - front
- Lights - rear
- Lights - sets
- Locks
- Mirrors
- Mudguards
- Racks
- Pumps & CO2 inflators
- Puncture kits
- Reflectives
- Smart watches
- Stands and racks
- Trailers
- Clothing
- Components
- Bar tape & grips
- Bottom brackets
- Brake & gear cables
- Brake & STI levers
- Brake pads & spares
- Brakes
- Cassettes & freewheels
- Chains
- Chainsets & chainrings
- Derailleurs - front
- Derailleurs - rear
- Forks
- Gear levers & shifters
- Groupsets
- Handlebars & extensions
- Headsets
- Hubs
- Inner tubes
- Pedals
- Quick releases & skewers
- Saddles
- Seatposts
- Stems
- Wheels
- Tyres
- Health, fitness and nutrition
- Tools and workshop
- Miscellaneous
- Tubeless valves
- Buyers Guides
- Features
- Forum
- Recommends
- Podcast
news
pendletonhovis.jpgVictoria Pendleton as Holly Golightly
Multiple World and Olympic Cycling Champion Victoria Pendleton launched her latest campaign today for bread maker Hovis and in contrast to the wholesome check-shirt-and-jeans image where she's promoting Victoria's Recipes for healthy breakfasts, the photography big guns have been pulled out to portray her as Holly Golightly, the heroine played by Audrey Hepburn in the 1961 film Breakfast at Tiffany's.
Starting with Banana & Peanut Butter Toast, via Fruity French Toast and all kinds of other yummy permutations on er..toast, we were nonetheless here suitably inspired to fire up the Dualit and enjoy a more nutritious-than-normal snack. Of course, apart from flogging healthy wholemeal bread, there is a serious message to the campaign and, no doubt, banking on Victoria's appeal as a fit 'n' sporty role model for women, it's all about having a good breakfast to set you up for an energetic day. We're sold.
Latest Comments
- David9694 2 sec ago
Serious injury after car drives through South West road closure and crashes into bridge...
- fenix 55 min 42 sec ago
That's a hilarious price. I fail to see where the money is going on this. The mojito is under £100 so what makes this three times as much?
- pockstone 1 hour 3 min ago
If they can get out of paying...they will. Insurance is a gamble, until the banker loses... when it becomes a scam.
- Paul J 1 hour 48 min ago
Alternatively the PowerPod was able to give a pretty good true CdA calculation, if it was paired with a /real/ power-meter. *This* was actually the...
- wtjs 3 hours 11 min ago
our thoughts remain with the families of everyone who has lost a loved one in this way Dead giveaway for monumental insincerity and 'who cares?'
- Hirsute 3 hours 57 min ago
Postie delivering, bike: what could possibly go wrong ?
- wtjs 5 hours 18 min ago
Sometimes it's 'only a momentary loss of concentration' (© Lancashire Constabulary Dodging Department)
- Velophaart_95 6 hours 7 min ago
Of all the teams to join, Cofidis........Oh dear. What a mistake........strikes of desparation to be seen in the WT.
- chrisonabike 6 hours 16 min ago
"A shprakh iz a dyalekt mit an armey un flot"...
- Secret_squirrel 6 hours 53 min ago
The other thing I would say is that be judicious about adding starter packs (bulk follow packs). The lovely Hackney Bike Fit has one but it has...
Add new comment
4 comments
She looks lovely - a sure inspiration for young women
Audrey wins! See this photo of Ms. Hepburn as Victoria Pendleton. Bet Victoria couldn't carry a Yorkshire Terrier on her handlebars?
http://www.facebook.com/CatEyeBicycle#!/photo.php?pid=30430906&op=1&o=gl...
she is so lovely.
Ooh, one of my all-time favourite film characters.
Let's just hope Victoria doesn't have to suffer Mickey Rooney doing that dodgy-as-hell interpretation of the Japanese gent that Audrey Hepburn had to put up with in the film.
Although given she lives in Manchester, I suppose there's more chance of her bumping into Wayne Rooney than Mickey...