New logos unveiled for UCI WorldTour and UCI Women’s WorldTour

The UCI has given its men’s and women’s road cycling competitions ‘a fresh visual identity’ with two new logos. UCI President, Brian Cookson, said it was important that the new designs reflected a link between the men’s and women’s competitions.

The logo for the UCI WorldTour – the men’s competition - comprises five segments, featuring the colours of the UCI rainbow stripes. For the UCI Women’s WorldTour, three additional colours have been included to reflect the recent heritage of the UCI Women Road World Cup.

UCI President Brian Cookson said:

“The UCI Women’s WorldTour is a massive step forward for women’s professional road cycling and I’m delighted that we can now also reflect this with a strong brand identity. It is important that we demonstrate a clear link between the two series, especially as they represent the very highest level of competition in men’s and women’s professional road cycling.

“This new brand identity is another step forward in growing the profile and professionalism of these two leading series, and the UCI looks forward to working closely with organisers, teams, broadcasters and sponsors in its activation and roll out.”

Improving the profile and professionalism of women’s cycling was one of Brian Cookson’s election pledges and he believes the Women’s WorldTour constitutes a major step forwards in this regard.

The UCI Women Road World Cup ran from 1998 until this season and was won for the final two years by Britain’s Lizzie Armitstead. The Women’s WorldTour begins next year with an increase in the number of race days compared to the previous competition.

The UCI unveiled a new version of its own logo in June. The governing body said its new brand identity was designed “to help modernise the image of the organisation” but many felt that the move reflected misplaced priorities.