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Rutland Cycling buys four Cambridge bike shops

East-Midlands based business doubles its number of shops in a year alongside push for online sales

Rutland Cycling has taken on four Cambridge bike shops, more than doubling the number of its stores in a year, in a move it says comes at an exciting time for the city and the business.

Thanks to growth capital investment, the Midlands-based independent shop has bought Station Cycles’ three Cambridge shops, as well the Giant Store on Hills Road, after opening a “superstore” in Peterborough earlier in the year, bringing the company’s total retail outlets to nine.

Rutland Cycling started life in 1981 and has invested heavily in its online business in the last year as well as its real-world outlets, stocking Giant, Specialized, Cannondale, Brompton and Frog.

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David Middlemiss, Managing Director of Rutland Cycling  said: “We are delighted to be entering the Cambridge market at such an exciting time for cycling in the city. The team at Station have built a fantastic business and we are privileged to be taking on such a strong and dedicated team. Following a successful rebrand online and instore, and the launch of our new Peterborough superstore, this expansion comes at the right time for us as we grow our family business and build for the long-term”.

Station Cycles, with branches on the Grand Arcade, Histon and Barnwell Road, was started by local entrepreneur, Charlie Warboys, from a shop in the train station, which then closed in 2014 as part of station redevelopment. It also operates a bike hire scheme, that Rutland Cycling will adopt.


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