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Specialized confirms controversial Playboy e-bike won't be sold
US bike brand Specialized has confirmed to road.cc that the controversial limited edition Playboy electric bike it unveiled at a bike show in Berlin earlier this month will not be on public sale because “it does not align with our brand values.”
The Morgan Hill, California-based company had been accused of sexism after pictures were circulated on social media the weekend before last of two women dressed as Playboy Bunnies promoting the bike at the trade show.
Some 40 examples of the black and gold e-bike were offered for sale on the German market. But in an emailed statement, the company told road.cc today: “‘The Limited Edition Turbo in collaboration with Playboy will not be sold.
“We are a brand for all riders and acknowledge this brand partnership does not align with our values.”
Specialized had already apologised for the PR stunt, with chief marketing officer Slate Olson saying the brand “stands strong with female riders and we do not support the objectification of women in any way, in any region.”
The company added that “this market activation was carried out locally by the regional marketing manager, and was not discussed with or approved by our global marketing team.”
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
I'm sure your dying words will be about lancs police failure to take action !...
Revert to reinforced concrete bollards with black plastic covers then let idiot drivers plough into them. They love parking on narrow streets to...
Will be interesting to see how this plays out now that Highways England has publicly stated that there are now "significant dangers" to holding...
Don't be ridiculous! Obviously you carry her house to your bath using a cargo bike.
looks like you need some sort of mini surfboard to protect yourself https://twitter.com/AmericanFietser/status/1544458680917180422
(Typo alert: In the Marcel Kittel section, "And the like with cycling?" should be "And the link with cycling?")
How the AF did they manage to get their car up there???
Not really. Or, at least, not exactly the same thing. I wasn't commenting on fast vs slow, which would fit into your analogy better....
Doesn't sound like you did anything wrong... when buying anything at all via an online marketplace we're all taking a risk and I would have done...
Token do some good square taper bottom brackets, I have three on the family Islabikes. The bearings needed to be replaced after a couple of seasons...