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Jess Ennis-Hill on Blaze Laserlight Santander Cycles bike (video still)Video: Blaze Laserlight-Santander Cycles spooky (launch) movie
Blaze Laserlights, which project the outline of a bike onto the road ahead of the rider in green laser light, are to be rolled out across London’s bike hire scheme in time for the lights to go back, with a spooky video, the Blaze Witch Project, released to mark the occasion.
The original announcement of the rollout of Blaze lights on all Santander Cycles was made back in December, with a Star-Wars themed video but Jess Ennis-Hill will officially launch the universal Blaze-ing of the bikes at an event in London tomorrow.
A trial of the lights on 250 Santander Cycles began last winter, after which 75 per cent of riders said the Blaze Laserlight made them feel more confident on the bike. They’re also fun to play with at traffic lights, by weaving the front handlebars.
In the video Ennis-Hill, newly retired Olympic Gold, Silver and Double World Heptathlete Champion cycles on a Blaze light-fitted Santander Cycle hire bike to join some suitably spookily dressed kids for trick or treating, only to find themselves at a certain Formula One celebrity’s front door.
Latest Comments
- Rendel Harris 0 sec ago
At the given time of day on that date (8:15 am August 22nd) in that location the sun would be at 53° north, so you'd have to be driving at least...
- Rendel Harris 22 min 17 sec ago
I said it appears to on the basis of the graph you shared, I was at pains to point out that I hadn't read the article. Thanks for sharing the blog,...
- john_smith 5 hours 44 min ago
7 October was just a bit of harmless fun until the "msm" ramped it up.
- hawkinspeter 5 hours 45 min ago
It's not censored if you just pirate it
- stonojnr 6 hours 49 min ago
an example of Kesgraves "best cycling infrastructure in the country" https://maps.app.goo.gl/GsCMbzDUTPdq59qS9
- wookey 6 hours 57 min ago
It turns out that that is national police policy. We found out from this process that there is national 'secured by design' policy which causes...
- mtbtomo 7 hours 37 min ago
Been available for quite a while, full GRX mechanical 12 speed. Probably around the same time as 105 mechanical 12 speed if I were to guess.
- TheBillder 7 hours 43 min ago
Less harmful citrus degreaser is easy to find at £8 or less for 5 litres. Works ok for me, even diluted up to 4:1. Both paraffin and white spirit...
- Veganpotter 7 hours 48 min ago
Nope, it's to keep your straps down and quieter. Plus most sunglasses are polycarbonate and aren't going to shatter like glass anyway
- Steve K 8 hours 19 min ago
And, more seriously, where's the coverage of the closure of the cycle lane which forces you to cycle on the Totton bypass.
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8 comments
These are a pointless gimmick. A shimmery bike image is projected onto the road about 20 feet in front of the bike. If you can't see a bike that is so close, it probably means you aren't looking.
How on earth did Blaze manage to contact tfl into buying these?
For car drivers this is try. But we know lorry drivers cannot see the area on their Left or directly in front. Whether the driver would see the green bike shape and conclude 'cyclist in my blind spot' is another question. But with them on all boris bikes they will be so common everyone should realise what they mean.
"Blaze Laserlights, which project the outline of a bike onto the road ahead of the rider in green laser light, are to be rolled out across London’s bike hire scheme in time for the lights to go back, with a spooky video, the Blaze Witch Project, released to mark the occasion."
Does anyone over there speak English?
Hate these lights... Actually a distraction when a rider is behind me with this green bike flitting all over the place..couldn't agree more, waste of money in entirety and gimmicky.
The main light itself is decent on these - an upgrade on the normal boris bike lights.
The laser is a pitiful gimmick and a huge amount of money has been wasted on this.
Even scarier is Blaze's actions with the Burner. Witch has aptly got them burned for last minute changes that were untested and ended up using Backers as testers. Hopefully they will sort this all out before the Witching hour or this will haunt them on future projects, they still seem surprised backers are holding out for everything promised. It was compared to an Apple product in design and is living up to that at least.
Burnt themselves would be more accurate, by making fundamental changes without even troubling to tell the backers, then arrogantly declaring that contracts to shops mattered more than obligations to backers. Which I'm sure is legally accurate, but not a good way to get 5000 product champions.
Would have been nice to see a project this size using lights that actually meet RVLR, or get the government finally to update lighting regulations.
Can you point me at links for this story? I've sometimes backed stuff on Kickstarter, so this sort of thing interests (scares) me.