With one day of January remaining, Evans Cycles is offering a free sportive ride to cyclists who book themselves on to two of the bike retailer's RIDE IT sportives today!
The 3 for 2 offer ends today, so if you're keen to get out and ride, now's the time to book your place. Simply head over to the link below, select your three rides and type the RIDEIT342 code into the discount code box.
Over 25,000 cyclists took to the country's roads in 2016. This year's 65 events will cover some of the same roads as the 2016 series, but also some new ones.
The full list of events can be found by following the link below.
Plenty of you will be new to the sportive scene, but don't be put off by your inexperience. Almost all of the sportives have a comfortable range of rides that cover a variety of distances and difficulties so there'll certainly be something for everyone.
If you're feeling brave, or you're one of those masochistic cyclists who actually seeks out as much pain as you can sink your legs in to, Evans is also putting on a couple of super-sportives this year.
The first is the King of the Downs, which takes place on June 7 from Evans's Gatwick HQ.
The following month sees the second super-sportive, the HOY 100 on July 2 in Cheshire. As you might expect given this ride's name, it is being put on in collaboration with Sir Chris Hoy himself.
As a little cherry on top of this 3 for 2 offer, if the ride you're booking is more than eight weeks away you will be eligible for a free High5 sports nutrition bottle pack.
If you're in any doubts as to whether these sportives are for you, check out Evans's breakdown of all the great bits of last year's RIDE IT rides:
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Go up or down hill.