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Potential buyers reportedly circling Endura

Suitors of Scotland-based clothing firm said to include companies that missed out on buying Rapha

Companies that missed out on buying Rapha, sold last month for a reported £200 million, are reportedly circling Scotland-based cycle clothing firm, Endura.

The business, founded in 1992 by Jim McFarlane, is said by Sky News to have appointed advisors to handle a potential sale.

Based in Livingston, it is expected to achieve £3.5 million in earnings before interest, tax, depreciation and amortisation in its current financial year on sales of £30 million.

The company, which has adopted a more premium brand position in recent years, sells its products in more than 40 countries worldwide.

Besides the UK, which accounts for 40 per cent of sales, other important markets for Endura include Europe, North America and Australasia.

Potential buyers to have approached the business regarding a potential sale are said to include Investindustrial, which has a stake in Aston Martin and was one of the unsuccessful suitors of Rapha.

Endura is currently around 30 per cent owned by Penta Capital,  which Sky News said declined to comment on its report.

The news comes as Movistar unveiled its 2018 kit as it continues its longstanding relationship with Endura, its clothing sponsor.

The Spanish UCI WorldTour outfit also announced today that it is launching a women's team next season.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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6 comments

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muhasib | 6 years ago
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I was more interested in the new movistar team colours, looks a bit more like Astana now.

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RobD replied to muhasib | 6 years ago
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muhasib wrote:

I was more interested in the new movistar team colours, looks a bit more like Astana now.

Yeah it's a bit of a disappointment, I really liked the navy and lime green, the new one would be ok-ish if it wasn't so similar to Astana (unless they're changing their colours now?), and at least it's not another red kit.

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sethpistol | 6 years ago
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I sincerely doubt  those interested in Rapha would suddenly see Endura as a suitable replacement for their portfolio. I'm guessing this is a line they are pushing themselves to make them seem bigger...

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madcarew | 6 years ago
1 like

Best part of this news item...

"The Spanish UCI WorldTour outfit also announced today that it is launching a women's team next season."

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dreamlx10 | 6 years ago
1 like

I wonder when Endura will be moving abroad as Jim McFarlane threatened to do if Scotland became independent and was thrown out of the EU ? Wait a minute, we're leaving the EU and Mr McFarlane is very quiet now.

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joules1975 replied to dreamlx10 | 6 years ago
1 like
dreamlx10 wrote:

I wonder when Endura will be moving abroad as Jim McFarlane threatened to do if Scotland became independent and was thrown out of the EU ? Wait a minute, we're leaving the EU and Mr McFarlane is very quiet now.

Maybe this is him getting out of Endura, and or the first step to them moving away from Scotland?

Either way, he may be able to get away from any negative press regarding any such descision by not being at the helm?

And in any case, given that a significant amount of endura clothing is actually made abroad already, perhaps there isn't that much to move?

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