Companies that missed out on buying Rapha, sold last month for a reported £200 million, are reportedly circling Scotland-based cycle clothing firm, Endura.
The business, founded in 1992 by Jim McFarlane, is said by Sky News to have appointed advisors to handle a potential sale.
Based in Livingston, it is expected to achieve £3.5 million in earnings before interest, tax, depreciation and amortisation in its current financial year on sales of £30 million.
The company, which has adopted a more premium brand position in recent years, sells its products in more than 40 countries worldwide.
Besides the UK, which accounts for 40 per cent of sales, other important markets for Endura include Europe, North America and Australasia.
Potential buyers to have approached the business regarding a potential sale are said to include Investindustrial, which has a stake in Aston Martin and was one of the unsuccessful suitors of Rapha.
Endura is currently around 30 per cent owned by Penta Capital, which Sky News said declined to comment on its report.
The news comes as Movistar unveiled its 2018 kit as it continues its longstanding relationship with Endura, its clothing sponsor.
— Endura (@endura) September 11, 2017
The Spanish UCI WorldTour outfit also announced today that it is launching a women's team next season.
Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.