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TECH NEWS
Blaze laser-projecting bike light looks for funding
The Blaze is a new product that, as well as being an LED front light, projects a green symbol of a cyclist onto the Tarmac ahead of you to warn other road users of your presence. The team behind the product is currently looking for backers to take the design from the prototype stage to market.
The Blaze is the idea of Emily Brooke, a product designer who came up with the concept while studying at Brighton University.
"In my final year at Brighton I gave myself the theme of urban cycling," said Emily. "It was a question of cycling around Brighton and thinking about what would help. That chap over there can’t see me, but if I was four yards ahead he could see me, so I’ll project a presence four yards ahead. I was working on it all through my final year."
By shining the green symbol out in front of you, the Blaze is intended to stop you getting caught in a blindspot and to tackle the problem of vehicles turning across your path. Countless cyclists have experienced the scenario of a car pulling up alongside them but not fully overtaking, and then the car turning left – either directly into them or right in front. Out of sight, out of mind.
The Blaze is adjustable, the idea being that you project the symbol a few metres ahead of your bike. Then, even if a motorist can’t see you, they’ll be able to see the symbol on the road so they’ll know you’re there. In that way you are increasing your visual presence on the road.
It’s also intended to stop motorists pulling out of junctions you’re just about to pass, and to warn pedestrians not to step off the kerb when you’re approaching.
We’ve reported on the Laser Light Lane in the past, which is a similar idea. It’s a rear light that shines the image of a bike lane, complete with cyclist symbol, onto the road behind you in low light conditions.
Although the finished product has yet to be made, the four-person Blaze Components team have created many working prototypes. The latest versions come in machined aluminium casings that are 110mm long and weigh less than 200g, and they’re waterproof. They use 1500mAh rechargeable lithium cells – although larger cells may be used on the final design.
You can control the LED and the green laser independently and run them each in either flashing or constant mode. The current batteries will provide six hours of life for the LED light plus the laser module on constant mode. On flashing mode they give up to 12 hours. The LEDs on the prototype give over 80 lumens of light.
Right now Blaze Components are looking for backers to launch the light. The product is up on Kickstarter, which is a funding platform for creative projects: games, art, films, technology… They’re after £25,000 by 23 December and last time we checked they were about halfway there. Kickstarter funding is all or nothing – so if pledges fall short of the 25 grand, Blaze Components get nowt.
For more information on the Blaze, go to www.blazecomponents.com. If you want to pledge your support, head over to the Blaze Bike Light page on the Kickstarter website.
Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.
Latest Comments
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Looking at the picture, perhaps he mistook one of the race officials for Alexander Boris de Pdeffel Johnson...?
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Oxford from Emily Kerr "Anyone know anything about the THIRD major smash up on Iffley Rd in my ward in a year? "
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I dunno - he had a horrendous crash that he was lucky to survive. I mean, he is nothing physically like the rider he was, but I do like his...
- Miller 1 hour 46 min ago
It may not be as bad as made out but it's not great. In fact it is frustrating because bits of it are actually quite good but it repeatedly does...
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Will the CPS/Courts follow through, one wonders?
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21 comments
'My Light & Motion already projects light onto the ground for about 20ft in front of me
'
This. Lights FTW.
Fully funded
now if it was an aimable cutting laser..
Cool - I want one that enables me to design/project my own image designs - hehe
It'll only cost you £1000.
But why wouldn't I just take an old/cheapo bike light, mount a nice green laser pointer inside, then cut out my own shape for the lens?
Only one thing, how to keep it turned on
What's wrong with a properly bright headlight and decent road positioning?
Absolutely nothing, it's just that something new and novel attracts attention, just watch fathers playing with the children's novelties on Christmas morn.
Haven't they just taken the Laser Light Lane idea off the seat post, where it aimed rearwards, and mounted it on the handlebars to project forwards? Good idea, but it does seem a little like a blatant copy of someone else's product.
And they have a patent also.
Still, one look at her sweet face and who'd want to sue?
It's an interesting innovation and I wish the project team well.
I'd like to see some evidence that proves the projected laser is effective. If a driver doesn't see a cyclist at eye level with lights and reflective gear what's the chance he'll see a green laser projection on the road?
What's the chance that when a driver is absolutely certain he's dealing with a cyclist he behaves like even more of an arse than otherwise?
[[[[[ Good luck to all bright ideas, but will "SMIDSY" just become "SMIDSYL"?----"Sorry, Mate, I Didn't See Your Laser"?
!!!!!! Oy, Road cc.! Who's committing I.D.fraud on me? I never wrote the above comments! But, as it happens, I do like the "smidsyL" extension. Toodle-oo.
P.R.
are you sure? this story is quite old...
I'd like one, providing they're re,chargeable; and not too expensive.
Hope you find a Backer for them.
My Light & Motion already projects light onto the ground for about 20ft in front of me
Great idea, projecting your own cycle lane line front and rear of your bike with the bike in it would be fun.
Love it, want one, pledged!
Very nice idea. But I fear that I'd be chasing the green rider in front of me all the time.
That's a drawback? I reckon it'd give me the motivation the Thurs/Fri commute where I'm too knackered to give it my all.
It's definitely one of the better bicycle safety 'innovations'
Someone else might too: it looks exactly like the "cyclist go" traffic signal, and will certainly be misinterpreted as such by some riders.