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Cannondale to treble European capacity with new assembly plant in the Netherlands

Bike brand soon to come under Dutch ownership is also bringing facilities back from Asia to US

Cannondale says that its output capacity in Europe will treble in the first quarter of 2022 following the opening of a new assembly plant in the Netherlands.

The new facility in Almelo in the province of Overijssel, around 20km from the German border, opened last month, reports Bike Retailer & Industry News.

Cannondale Almelo facility.PNG

It comes as Cannondale and sister brands within the Dorel Sports Group are being sold into Dutch ownership, with Pon Holdings announcing an agreement to buy the business from Montreal-based Dorel Industries earlier this month.

The deal, which is due to complete in early 2022, will create what Pon claims will be the world’s biggest manufacturer of bicycles and e-bikes, with annual turnover of €2.5 billion.

> Cervélo owner to buy Cannondale parent company Dorel Sports to become world's biggest bike manufacturer

Cannondale has also announced that it has taken a lease on an assembly and distribution site in Rincon, Georgia, near the port of Savannah, to better serve growing demand in the US market, which the brand supplied from a plant in Pennsylvania before relocating that part of the business to Asia in 2010.

With the new locations, Cannondale, which also has a distribution site in California to service the West Coast, aims to double its market presence in the US and EU over the next three years, with the two facilities together having the capacity to produce some 500,000 bikes a year.

Nick Hage, general manager at Dorel Sports, said: “In 2019, we started to pull all the plans together and made a decision that we want to bring assembly back to the US.

“We have experience with assembly in Bedford, Pennsylvania, and understand the benefits of having greater control over our supply chain.

“It lines up perfectly with our current growth strategy, which includes moving away from traditional model year timing and being a better supplier to our retail partners.”

On the issue of whether frame manufacturing may in future be brought back to the US, Hage said: “Everything's on the table, obviously, as we build for the future, but that's not something we're ready to share at this point."

The brand was founded in 1971, and Hage said: “We have big plans for Cannondale, and this is just one of the ways we're preparing for the next 50 years.

“While a lot has changed in the industry since the start of 2020, we have plans to future-proof our business,” he added.

“As an American-born company, we're excited to bring back assembly to the U.S. It means so much for the brand and our retail partners.”

Simon has been news editor at road.cc since 2009, reporting on 10 editions and counting of pro cycling’s biggest races such as the Tour de France, stories on issues including infrastructure and campaigning, and interviewing some of the biggest names in cycling. A law and languages graduate, published translator and former retail analyst, his background has proved invaluable in reporting on issues as diverse as cycling-related court cases, anti-doping investigations, and the bike industry. He splits his time between London and Cambridge, and loves taking his miniature schnauzer Elodie on adventures in the basket of her Elephant Bike.

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