3T and THM component brands join forces

Italian component specialist 3T has today announced its acquisition of German carbon fibre component specialist THM, in a deal that will be completed in August and see the two brands share resources and expertise.

The two companies have joined forces with 3T purchasing all shares in THM from its founder, Thomas Mertin. Rather than disappear, THM, a company well regarded for its incredibly lightweight and highly engineered carbon fibre components, will continue to produce products in Germany. It will see improved global distribution as part of the deal.

3T has been going for 55 years and operates out of three offices around the world. The company is well known for its stems, handlebars and seatposts, and also a more recent push into the wheel market, and says the deal represents an opportunity to increase its technical capability.

Rene Wiertz, CEO and co-owner of 3T, said: “I am very happy we came to an agreement. I have great admiration for what Thomas and Petra have achieved with THM, and I say that also as a very satisfied customer of their products. 

“With THM making the lightest possible components and 3T focusing on aerodynamics, it’s a perfect fit. Together we can create a company with a global reach and unrivaled technical capability. Our products are complementary: THM makes the world’s best and lightest cranks and brakes, 3T makes most of the other parts of the bike”.

THM founder Thomas Mertin adds: “This is a great opportunity for THM. The agreement with 3T gives us a global distribution network to expand our brand. THM has a clear roadmap to deliver top-notch products, manufactured in Germany. With 3T’ backing and commercial strength, we will be able to focus even more on the technical side and leave sales and distribution to the experts at 3T.”

Cervélo co-founder Gerard Vroomen last year teamed up with René Wiertz, president and CEO of 3T, to buy the company. Vroomen says: “I’ve known Thomas for a long time and always admired not only his products but also his whole outlook on technology, business, and the bike industry.  I look forward to work closely with him, René and the people at both companies to create an exciting future.”

There have been a few merges this year in the cycling industry. Mavic bought Enve Composites, Selle San Marco and Selle Italia became one, Look Cycle bought the majority stake in Corima, Zyro and Fisher Outdoor Leisure announced a merger, as did Wiggle and Chain Reaction Cycles, and Halfords recently bought out Tredz and Wheelies.