Rapha partner with Canyon for limited edition Ultimate CF Disc

I've never really understood why bike manufacturers dont copy the automotive trade and allow you to pick the colour as an option on any of their range, so you get the spec you want & in the colour you like. It always feels so limited when you look at a bike and think well I like that spec,but it's only available in grey, or shades of pink if its a women specific frame.

Awavey wrote:

I've never really understood why bike manufacturers dont copy the automotive trade and allow you to pick the colour as an option on any of their range, so you get the spec you want & in the colour you like. It always feels so limited when you look at a bike and think well I like that spec,but it's only available in grey, or shades of pink if its a women specific frame.

https://www.ribblecycles.co.uk/bikes/custom-colour-bikes/

£300 though, and takes 5 months.

Yep, same here. I'd like the Ultimate SLX in a white frame but with Campagnolo EPS and there's no option for that.

Ridley and Orbea have that option, I know as I got a Ridley in a fancy metallic colour I've never seen anyone else riding (yet).

Production compared to cars is much smaller for bikes, so making many colors would make bicycles even more expensive. For high end bikes though, a custom paintjob would be a small additional cost compared to the joy that may bring to the owner. I am not very sure about the custom paintjob durability compared to the factory one.

What I cannot understand is why such huge logos exist, imagine go buying a Fiesta and there is a proportionate "Ford" with 50cm font at the side doors or multi color themes. Such multiple colors ans huge logos subconsciously makes drivers believe that everybody riding a bike is having a fun riding, while many of us use bicycle as our go-to-work tool.

cyclisto wrote:

Production compared to cars is much smaller for bikes, so making many colors would make bicycles even more expensive. .

But what about colours that are available in the range? eg Orro Terra C has a very nice dark green colour on the GRX 1x model, but if you want 105 2x you just get white.

They are making the frames, they are supplying components, it's not about more colours, just let all paint colours come with all groupset levels, and let the buyer decide.