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news
Halfords and Mongoose Christmas 2014 videoVideo: Halfords online ops get a little help from Mongoose riders
It looks like it’s going to be a record-breaking online Christmas for retailers and all those orders need to be fulfilled somehow to ensure they’re under the tree ahead of the big day. Not a problem for Halfords –just employ the services of four top riders to whizz around the warehouse picking stock, while pulling some stunts at the same time.
The four riders featured in this video are all sponsored by Mongoose Bikes, a brand of course stocked by Halfords – that man Chris Akrigg, plus Greg Illingworth, Tom Isted and Paul Ryan. There’s also a bonus behind-the-scenes video below.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
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3 comments
Halfords just opened their first London "Cycle Republic" store this morning next to Euston Tower off Tottenham Court Road.
Very interesting to see the market's reception to their new venture, and how it impacts Evans and Cycle Surgery, considering the former retail director of Evans is behind the Cycle Republic roll-out
great video - but using a forklift that way doesn't meet UK health and safety regulations
Perfectly safe, he was wearing a hi-viz vest.