Sportswear giant Nike is returning to cycling, announcing today that it is investing $10 million into the City of Portland’s Bike Share Program Biketown over the next five years.
The Nike sponsorship will provide 1,000 branded bikes, up from the 600 that were originally planned before Nike came onboard as the sole sponsor, in the town that Nike has called home for the past 40 years.
The bikes will be finished in Nike Orange, a colour that the company says has been synonymous with the brand since 1971 when it was first used on a shoebox, before becoming an official signature colour in 1989.
Along with the distinctive colour, the bikes will also feature reflective grey tape and the obligatory swoosh logo. They will have a front basket, kickstand and a shaft drive transmission. Unlike London’s Santander hire bikes, the Biketown bikes will eschew docking stations for integrated locking mechanisms.
“We’re proud of our long history of partnership with the City of Portland and believe that the BIKETOWN bike share program is one more example of how we can work together to help make Portland an even more active, vibrant and innovative community – goals Nike and the City of Portland share,” said Nike Vice President of Global Community Impact Jorge Casimiro.
The unique bikes will be built by Brooklyn company Social Bicycle and the scheme will be operated by Motivate, a New York City company. The scheme will launch in July.
http://news.nike.com/news/portland-bike-share
£52 of sale price is so impressive, when you see some companies giving small %age of profits from sales to similar initiatives. Well done Galibier!
If drivers routinely get away with this then how the hell do MPs like this expect it to work for bikes?...
I'm all for my overall experience being enhanced.
That there was intent?
When was the submission? I have been informed by the Met that although they have to send an NIP within fourteen days they then have up to six...
Try getting hit by 2 tonnes of metal moving at speed and tell me that half an inch of polystyrene (with holes cut in it) will make any real...
While I agree, not all bike fitters are equal. I found their know-how varies enormously—some are considerably more expert than others.
Now on my PC it says again that I don't have a subscription. I ask you to indicate what should be done to avoid this situation.
Like Hawkinspeter, I am a bit of a tool squirrel. I bought one of these. It is really neat and well made, but I've found it rather confusing to use...
Or the people you follow don't know how to setup their derailleur....